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Tremendous infographic on customer centricity. 

Tremendous infographic on customer centricity. 

(Source: 180360720.no)

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"In a sharing economy, brands are less of a product alone and more of a service. Revenue and service happen differently. Resource constraints will require that brand marketers find efficiencies in distribution and delivery, meaning new forms of engagement with consumers."

Branding Strategy Insider | Brand Marketing And The New World Of Less (via jenflitter)

(via thewallflwr)

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digitalspark:

Simple but critical distinction.

Brand is what people think of you. 

digitalspark:

Simple but critical distinction.

Brand is what people think of you. 

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