"We are line cooks obsessed with turning out results, and quickly."
Set Aside 5% of Your Time For Your “Slow-Cooked” Ideas - 99U (via shaneguiter)
Might be time to consider “Slow Content”.
"Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about."
Steve Jobs, during a town hall meeting with employees before unveiling the “Think Different” campaign in 1997. (via parislemon)
A branding master class in a paragraph.