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The minute you codify rules, best practices, and guidelines, you limit exploration and creativity.

Everything after that is paint by numbers, and a race to the bottom.

One of the best lines in the movie Dogma was that it’s “better to have ideas than beliefs”. 

Rules are the codification of beliefs. They’re a a statement of a particular world view, a filter which prevents new ideas from being explored.

I you want to avoid a paint-by-numbers future, have ideas, not rules. 

Rules equal mediocrity.

The minute you codify rules, best practices, and guidelines, you limit exploration and creativity.

Everything after that is paint by numbers, and a race to the bottom.

One of the best lines in the movie Dogma was that it’s “better to have ideas than beliefs”.

Rules are the codification of beliefs. They’re a a statement of a particular world view, a filter which prevents new ideas from being explored.

I you want to avoid a paint-by-numbers future, have ideas, not rules.

Rules equal mediocrity.

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Get a copy of “Pigeon Wants to Drive The Bus.” Read it. And again.
Read it as many times as it takes to disavow you of the idea that more words, more vocabulary, more jargon, are somehow more persuasive than less.
No matter how many times I’ve read “The Cat in then Hat” or one of the “Pigeon” books, or one of the “George and Martha” stories…they somehow still entertain, delight, and even surprise.
Can you or I say the same for out blog posts? Or Ad copy? Our presentations?
Probably not.
The next time you write, think less elevator pitch, and more children’s book.
Less is actually more.

Get a copy of “Pigeon Wants to Drive The Bus.” Read it. And again.

Read it as many times as it takes to disavow you of the idea that more words, more vocabulary, more jargon, are somehow more persuasive than less.

No matter how many times I’ve read “The Cat in then Hat” or one of the “Pigeon” books, or one of the “George and Martha” stories…they somehow still entertain, delight, and even surprise.

Can you or I say the same for out blog posts? Or Ad copy? Our presentations?

Probably not.

The next time you write, think less elevator pitch, and more children’s book.

Less is actually more.

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The older I get, the more projects I leave on the side of life’s road, the more I realize that anyone can have ideas.
Ideas are the easy part. Execution is where the actual work begins.
Strategy is just one more commodity we’re trading in, if there’s no execution.

The older I get, the more projects I leave on the side of life’s road, the more I realize that anyone can have ideas.

Ideas are the easy part. Execution is where the actual work begins.

Strategy is just one more commodity we’re trading in, if there’s no execution.

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