Get a copy of “Pigeon Wants to Drive The Bus.” Read it. And again.
Read it as many times as it takes to disavow you of the idea that more words, more vocabulary, more jargon, are somehow more persuasive than less.
No matter how many times I’ve read “The Cat in then Hat” or one of the “Pigeon” books, or one of the “George and Martha” stories…they somehow still entertain, delight, and even surprise.
Can you or I say the same for out blog posts? Or Ad copy? Our presentations?
The next time you write, think less elevator pitch, and more children’s book.
Less is actually more.