It’s really easy to get caught up in managing by quarterly report, and marketing by quarterly campaign.
That’s a mistake, because business is not a sprint, but a marathon.
Gary Vaynerchuk is right: the game really is patience.
Distillation of an old idea from Julien Smith. It’s a very powerful tool, when used correctly.
This is one of my favorite Merlin Mann quotes, and a body blow to the whole “productivity industry”.
Looking for Infinite Markets