The big issue with most blogging advice, as I see it, is that the people dispensing it came up with one set of tools, and they think that’s the way things will always be.
And you can clearly see the ground shifting under their feet.
No one cares about reading 500-1000 words. Images. Sounds. Videos. Fragments of experience which add to a whole.
If you think about it, that’s all we are.
We’re the sum of the fragmented remembrances, of half recalled experience, combined with the cultural flotsam and jetsam that we accumulate along the way.
That makes blogging, and blogs that flog products, artifacts of dead technologies. The future of content belongs to upstart services like Tumblr, Instagram, Viddy, Vine, and Snapchat. And each have their own semiotics.
As marketers, were going to have to find a way to get beyond our biases and tailor our messages to these new platforms, or become every bit as irrelevant as a print ad.