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PEG for short. The three pillars of compelling content.

PEG for short. The three pillars of compelling content.

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The crux of the content problem.

The crux of the content problem.

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"Cut against the grain. Create different methods and ways to give people the information they want. Or you could just keep publishing blogs (and possibly perish)."

Geoff Livingston in “People Need Content”.

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