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Where businesses are concerned, context is truth.

Where businesses are concerned, context is truth.

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"Once we acknowledge that the measurable, objective job might be taken by an app, we have to make service dramatically better than self-service, or else this job is gone. If it’s not special, don’t bother."

— Seth Godin

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"In school, we teach kids to try out, to work to make the cut, to suck it up and give up when they don’t. We forget to teach them that the better approach (the adult, real world approach) is to just start your own team."

— Seth Godin

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