There’s always a blogging expert somewhere spouting the advice that a “blog is key to business success”.
The problem as I see it is that many businesses have no use for social media, or blogs. They survive just fine.
Blogging might be the future, but right now, it’s optional. Optional, because for many industries, you can have a crap blog, or no blog at all, and survive.
There will be a point where a good blog is essential to economic success, but for many industries, we aren’t there yet. Changing how businesses communicate is a long-tail play, and businesses can survive a long time before they die.
By the time blogging is “essential”, it might not look like what we call blogging.
We need to not get caught up in our hyperbole.
A blog is a powerful tool, but it is by no means essential.
- You Must Blog and Blog Smart in 2013 (searchenginejournal.com)
- The Ultimate 11-Step Plan to Launching a Successful Business Blog in 6 Months (contentmarketinginstitute.com)