Justin Whitaker

Looking for Infinite Markets
Sep 1 '11
This is the “Viral Loop” that results out of a Facebook like, according to the Adobe Whitepaper on “The Business Value of a Facebook Like”.  There’s a great Speed Summary of the report over on Social Commerce Today if you just want the highlights. It’s an interesting graphic to think about. Does a “Like” switch the sales funnel to a virtual, and viral, loop? And if so, what does that do to funnel based strategies? Related articles The Rise of the Connected Customer and the New Era of Relevance (briansolis.com) Why Bloggers Should Consider Engaging on Google+ (problogger.net)

This is the “Viral Loop” that results out of a Facebook like, according to the Adobe Whitepaper on “The Business Value of a Facebook Like”. 

There’s a great Speed Summary of the report over on Social Commerce Today if you just want the highlights.

It’s an interesting graphic to think about. Does a “Like” switch the sales funnel to a virtual, and viral, loop?

And if so, what does that do to funnel based strategies?

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