Justin Whitaker

Looking for Infinite Markets
Aug 22 '11
Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative.  Another massive infographic from Brian Solis and JESS3. Take some time and parse this, because it’s a lot deeper than it looks at first glance. Related articles New Infographic: The Brandsphere by Brian Solis and JESS3 (briansolis.com) In Social Media, Your Return Represents Your Investment (briansolis.com)

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative. 

Another massive infographic from Brian Solis and JESS3. Take some time and parse this, because it’s a lot deeper than it looks at first glance.

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2 notes View comments Tags: Brand Social network Transmedia storytelling Storytelling Brian Solis JESS3 Facebook LinkedIn Twitter Social media

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