Justin Whitaker

Looking for Infinite Markets
Aug 6 '11

How to blog like Andrew Sullivan. Excerpt from a larger video over at Big Think.

  • Blog twice per day, minimum. Four to 5 times per day is normal for him.
  • Interaction is key. It’s a dialogue, not a monologue.
  • Be yourself; Personality, voice, honesty, openness.

He also makes the point that the way he blogs is a lot like how people use Facebook. 

Interesting take, and completely contra to what most blogging experts advise.

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