Brian goes on to spotlight this or that technology trend…which is largely unimportant, because the disruption is not the technology, or the platforms, but the way customers are using it.
The trend is: a connected, mobile, and informed customer that has little interest in advertising, marketing, or unremarkable products or services.
Companies might want to pay attention.
- The End of Business As Usual: An interview with Brian Solis (zdnet.com)
- It Takes Empathy (gapingvoid.com)
- Disruptive Technology and How to Compete for the Future (briansolis.com)