Justin Whitaker

Looking for Infinite Markets
Oct 14 '11
Nielsen points out that TV viewers are often splitting their attention between two or three screens while watching television.  And they aren’t looking for product information from the ads. What are they doing? Email, and social networking. So much for advertising. Related articles What TV viewers are doing on their tablets, smartphones (lostremote.com) Television struggles to captivate tablet and smartphone owners (digitaltrends.com) New Infographic: The Brandsphere by Brian Solis and JESS3 (briansolis.com)

Nielsen points out that TV viewers are often splitting their attention between two or three screens while watching television. 

And they aren’t looking for product information from the ads.

What are they doing? Email, and social networking.

So much for advertising.

Related articles

Enhanced by Zemanta

47 notes View comments Tags: marketing advertising Business Nielsen Television Social media

  1. justinmwhitaker posted this
Blog comments powered by Disqus