Justin Whitaker
Curation Nation: Links for the Week of September 24, 2011
A choice selection of some of the links I’ve shared via social media over the past week. Enjoy!
Seth’s Blog: Talker’s block
No one ever gets talker’s block. No one wakes up in the morning, discovers he has nothing to say and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down. Why then, is writer’s block endemic?
Seth Godin has a good point in this one: no other profession, save writers, ever gets “blocked”.
The Most Dangerous Threat to Your Online Marketing Efforts | Copyblogger
We have a great bookstore in my town - the kind of place you picture in your mind when you think of a great independent bookshop. It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop so you can relax with an espresso….And they still closed.
Copyblogger’s cautionary tale on “digital sharecropping”. Shared this as part of my “Perspective” post. I do not agree with either the premise, or the conclusion, but I like that it is a great conversational piece.
Information is not the problem
From quitting bad habits to pushing through your blocks and reading a book a week, this blog has helped people like you achieve more personal and professional success, one step at a time. Subscribe for free below and see why so many have done the same. Just make this annoying thing go away.
Julien Smith is on a tear. In this post, he rips into people who procrastinate under the excuse of “not having enough information”, or “not knowing how to do X”. He points out that the real impediment is not lack of information, but lack of will. Food for thought.
Current Social Network Punditry Causing Naps | Geoff Livingston’s Blog
Oh yes, there are many changes afoot amongst the social networks. Facebook, Google+ and Twitter, oh my! And of course, the social media punditry has ratcheted up with the competition. Could it be more meaningless and boring? Seriously. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced.
Speaking of “information”, Geoff Livingston points out that much of the content that we are putting out is boring, uninspired, and nap-worthy. This is why I posit that much of what is being produced under the guise of “content marketing” or “content strategy” is really just commodity content.
Why Is Video Content So Important For Your Website?
The social media and mobile revolution has sought to innovate and optimize communication by conveniently delivering relevant and valuable content, and attracting and engaging audiences through a variety of digital mediums. In recent years, video content has been on the leading edge of this movement because of its potential for communicating in depth content in such a short period of time, requiring very little effort from online users.
One of the things that really galls me is that many content strategists continue to harp on producing text content on a regular basis. I’m increasingly uncertain that this advice is relevant, and this brief overview shows why. Video (and audio) are faster, convey more meaning, and require much less effort from the consumer than text. So why continue to recommend it? Because that’s the way they did it? Or because that’s the way it’s always been done?
So, what do you think of this new feature? And what would be a good frequency for this? Daily? Weekly? Monthly?
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