Justin Whitaker

There is more to be gained by producing more opportunities than by optimizing existing ones.

Productivity, however, is exactly the wrong thing to care about in the new economy.

The problem with trying to measure productivity is that it measures only how well people can do the wrong jobs. Any job that can be measured for productivity probably should be eliminated from the list of jobs that people do.

In the coming era, doing the exactly right next thing is far more fruitful than doing the same thing twice.