Short Little Span of Attention

★

Short Little Span of Attention

Image by HubSpot via Flickr

I was looking through my notebook for a blog post idea that I hastily scribbled a while back, and I ran across an old note from one of Seth Godin’s posts: attention is currency.

When you really think about it, we all really have short little spans of attention. That’s what makes the blogger’s life so hard.

This great post from Kneale Mann “Limited Time Offer” shows just how small a window we actually have to engage a reader, viewer, or listener, and get them to heed our calls to action.

Attention is a type of currency. You need people paying attention to the content you are producing in order to grow your blog and your business.

In order to do that, you need to have really compelling reason for people to spend that currency with you. Are you doing that? Because he who has the most attention, wins!