Wither Advocacy?

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Wither Advocacy?

I keep a notebook of blogging ideas. Not many of the ideas make it out of the notebook, but that’s a topic for another day.

One of the items in that notebook was a hastily scribbled note from a Joseph Jaffee guest post on John Jantsch’s Duct Tape Marketing blog:

Community 1.0 was the Internet
Community 2.0 is the Social Wave
Community 3.0 is Advocacy

The idea being that at some point, the community you’ve built around your publishing platform, becomes an advocate of your content, your products, your services, and amplifies and disseminates them.

You’ve done that, right?

It seems to me that we spend an awful lot of time talking about content strategy, about marketing our blog, and not so much about moving past Social into Advocacy.

With content increasingly becoming a commodity, it may well be that he who has the most advocates, wins.

So say we all?