Justin Whitaker

Looking for Infinite Markets
May 20 '12

Nice slap on the back of the head from Gary Vanyerchuk. 

“Listening to yourself always wins”.

Believe that!

You have to believe that. If you don’t believe what you’re gut is telling you, how can you turn around and sell it to the gatekeepers in your life?

Exactly. 

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May 16 '12

If you aren’t dying for it, it’s bullshit. If you die with any life left in you, you’ve wasted it. You should die entirely empty and spent.

That’s my view.

If there is anything I could wish upon you, that is it. I wish for you the ability to find work worth dying for, worth going to prison for, worth suffering for. It isn’t easy. But it’s worth it.

— From Julien Smith. I think that quote stands on it’s own, don’t you? 

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May 15 '12

Riff: Promicroblogging

Riffs are posts from my notebook. They are more like talking points rather than a full blog post. They could be the basis of future blog posts. I stole this idea from WarrenEllis, in case you were interested.

  • The velocity of content is increasing. 
  • More and more content is being pushed than anyone could consume in several lifetimes. 
  • Yet our attention remains finite. Only so many hours in the day. Things compete for our attention.
  • How do you get people to consume your content?
  • The solution posited by marketing thought leaders is that you can rise above the noise by producing an exceptional, and targeted, blog.
  • Many exceptional, targeted, blogs languish in obscurity.
  • Is the time spent writing 500-1000 word blog posts that no one other than Google is going to read an efficient use of your time?
  • Shouldn’t you put your content where people are ready to consume it?
  • “Promicroblogging”: Content Marketing for Short Attention Spans?
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