"In our attempt to create world-changing products we often want to create something the world has never seen. But product innovation isn’t about new products that solve new problems. Product innovation is about new products that solve existing problems better than they’re currently solved."
— Joshua Porter.
"In a sharing economy, brands are less of a product alone and more of a service. Revenue and service happen differently. Resource constraints will require that brand marketers find efficiencies in distribution and delivery, meaning new forms of engagement with consumers."
— Branding Strategy Insider | Brand Marketing And The New World Of Less (via jenflitter)